Why Copywriting?

By Lynn Stuff 2 Comments on Why Copywriting?

Copywriting is a promotional tool, it gets you to believe in a brand, buy a product or click through to a site and in today’s wide internet world, good content, i.e good copyriting, is what gives businesses a competitive edge and creates brand recognition.

Copywriting is everywhere and in places you are probably not even aware, so here are the basics; ad copy, commercial scripts (radio, TV), sales copy, sales letters,  and marketing media for business, such as brochures and billboards.  But today, a professional copywriter will also have a keen understanding of search engine optimization, or SEO. SEO copywriters use keywords or frequently used search terms within the written copy to aid in the promotion of a site’s ranking on search engines, such as Google, Yahoo or Bing, making it more likely for a user to click on the link and visit the website. This is important for a brand or business to be seen.  It is an integral part of brand building and recognition.

So , ‘Why Copywriting?’ Because it is good for business.

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  • Richard Woodling
    Posted on 21/08/2014 at 21:40

    Very good. Copy is indeed everywhere. even if you think it’s not is usually is. Why? You can’t sell anything without it is the short and probably the only answer.

    • Lynn
      Posted on 16/01/2017 at 10:41

      So true!


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