Why Copywriting?

Copywriting is a promotional tool, it gets you to believe in a brand, buy a product or click through to a site and in today’s wide internet world, good content, i.e good copyriting, is what gives businesses a competitive edge and creates brand recognition.

Copywriting is everywhere and in places you are probably not even aware, so here are the basics; ad copy, commercial scripts (radio, TV), sales copy, sales letters,  and marketing media for business, such as brochures and billboards.  But today, a professional copywriter will also have a keen understanding of search engine optimization, or SEO. SEO copywriters use keywords or frequently used search terms within the written copy to aid in the promotion of a site’s ranking on search engines, such as Google, Yahoo or Bing, making it more likely for a user to click on the link and visit the website. This is important for a brand or business to be seen.  It is an integral part of brand building and recognition.

So , ‘Why Copywriting?’ Because it is good for business.

2 responses

  1. Very good. Copy is indeed everywhere. even if you think it’s not is usually is. Why? You can’t sell anything without it is the short and probably the only answer.

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