Copywriting is a promotional tool, it gets you to believe in a brand, buy a product or click through to a site and in today’s wide internet world, good content, i.e good copyriting, is what gives businesses a competitive edge and creates brand recognition.
Copywriting is everywhere and in places you are probably not even aware, so here are the basics; ad copy, commercial scripts (radio, TV), sales copy, sales letters, and marketing media for business, such as brochures and billboards. But today, a professional copywriter will also have a keen understanding of search engine optimization, or SEO. SEO copywriters use keywords or frequently used search terms within the written copy to aid in the promotion of a site’s ranking on search engines, such as Google, Yahoo or Bing, making it more likely for a user to click on the link and visit the website. This is important for a brand or business to be seen. It is an integral part of brand building and recognition.
So , ‘Why Copywriting?’ Because it is good for business.